Our target.

From a general point of view, all the international creators of companies are concerned.

However, our creators can have 2 types of profiles:

     * If the creators are people without any management degree or training, the incubator of the bank is inevitable. Our idea is to help these creative apprentices the most at it can be by giving them the keys of a successful creation.

The Société Générale bank will complete this role by a detailed analysis of the risks. Then the bank will propose them different types of responsible financing.

     * If creators have a training course in management, the role of the bank will only be a role of analysis and calculation of the risks. Afterward the bank will take its role of responsible financing institution in several possible ways.

We have chosen to target business creators less than 35 years of age. When young people are searching for a loan, banks are less confident because they lack support and warranty. The lack of experience, the lack of maturity due to age, can be a reason for lending refusals. By giving them an appropriate offer, the bank would be a responsible social actor.

To be able to benefit from our offer, business creators would have to work according to a sustainable development approach. They would have to try to ameliorate the economic and social conditions of their business, being respectful of the environment. The projects would be evaluated according to creators’ implication in sustainable development. It must be at the core of the business.

Projects concerned by our offer can be:
- Sustainable development consulting companies
- Fair trade wine companies
- Communications agencies which are entirely ecological
- Retailers of local products

Business creators concerned can be all types of work:
- Agricultural professions
- Skilled workmen
- Storekeepers, businessmen
- Health professionals
- Legal professions
- Service professions