Here is Jean. His boss has given him the task of researching in green energy projects. And he started google-ing it. And after a couple of hours he found out about some main investors in this field. And after another three hours he learned about the legislation. In the end, after eight looong hours of researching he managed to bookmark all the useful pages needed the following day in order to get the report done. "Quite a battle to find all that information" he thought to himself.

And here is Pierre, working in a competitor company than Jean's. He has the same task with the same requirements. He remembers he's seen some advertise in a local newspaper about a website about green energy. It said the website was the best tool yet to be used in acquiring information and communicating about green energy. It takes Pierre only five minutes to find out the website's address and to type it. And there it was...all the information needed just a click away: investors, their contact details, present and past green energy projects and legislation. Pierre is happy...